H.J. Baker & Bro. Inc., Westport, Conn., has announced the opening of a new sales office in Guadalajara, Mexico, to meet growing demand in Latin America. It will facilitate sales of sulfur bentonite fertilizer, as well as nutritional supplements for the dairy, poultry, and aquaculture industries. Javier Rodriquez has been named country manager for H.J. Baker & Bro. de Mexico S de R.L. de C.V., located at Guadalajara, and will oversee sales throughout the region.
Rodriquez has been with H.J. Baker for over 10 years and has some 26 years of experiencing trading commodities in Mexico. He began his career with Sumitomo Corp. in Mexico City. He graduated from the National Polytechnical Institute in Mexico City with a Bachelor’s degree in Commercial Relations and International Trade, and received a Masters in Public Administration from American University in Washington, D.C.
H.J. Baker has promoted Nicole Bartlett to the newly created position of director, global marketing. She will design, implement, and direct corporate and divisional marketing objectives on a global basis. She will also be responsible for identifying new target markets and product opportunities, and expanding market share in existing markets. Bartlett joined H.J. Baker in 2012 as director of feed product and market development. She was previously at Alltech Inc., where she held a series of increasingly responsible marketing positions. She holds a B.A. degree in Public Relations and Agriculture from Western Kentucky University.
Bartlett will report directly to Steve Azzarello, executive vice president of sales and marketing, and will work from Louisville.