Calgary — Agrium Inc. said March 3 that it has opted to rebrand its precision agriculture business as “Echelon,” formerly NutriScription HD. Agrium has been in the precision ag field for over a decade. Agrium’s North American-based Crop Production Services retail business currently provides precision ag services on over 15 million acres throughout North America. The Echelon portfolio includes soil sampling, variable rate nutrient and seeding recommendations, yield data analysis, weather monitoring, field scouting and tissue sampling, aerial imagery analysis, record keeping and reporting. Agrium says Echelon’s compatibility with most major equipment and controller manufacturers enables growers to access and act on their data from one system. Echelon is currently available in the US and Canada. “Agrium holds a unique position as the largest agriculture retailer of products and services to growers in the U.S., Canada, Australia and South America. We service over 500,000 growers globally and provide products and services for hundreds of different crops. We intend to continue to expand on our position as the leading provider of agronomic advice, and our Echelon platform provides the grower with the very latest technological tools and advice to help them maximize productivity and profitability from their operations,” said Chuck Magro, Agrium president and CEO.
Transparency Across the Fertilizer Value-Chain