Canadian Fertilizer Institute (CFI) on Aug. 17 announced that it is rolling out a new brand name – Fertilizer Canada – to reflect its "evolution into a global leader for sustainable fertilizer production and use." The new name and website, fertilizercanada.ca, were launched at the association’s 70th Annual Conference in Vancouver, B.C.
"The name change after 40 years as the Canadian Fertilizer Institute is small, but reflects a major shift in the association and the industry it represents during the last decade," said Garth Whyte, president and CEO of Fertilizer Canada. "The evolution to Fertilizer Canada highlights progress the industry has made to protect the environment, enhance the economy, and benefit the social fabrics of Canadian life. Today, Canada’s fertilizer industry stands stronger than ever."
Fertilizer Canada represents Canada’s fertilizer industry – including manufacturers, wholesale distributors, and retailers – which contributes more than C$12 billion in annual sales and employs 12,000. The organization’s industry programs include the 4R Nutrient Stewardship initiative; Codes of Practice to protect the public, farmers, employees, and communities; public education initiatives with organizations like Nutrients for Life; and environmental stewardship efforts to reduce greenhouse gas and air pollutants.
"While our name is changing, our priorities remain the same: issue and policy development, knowledge and education, product stewardship, and industry services," said Whyte. "These core functions allow us to advocate for our members from a position of strength."