Anuvia™ Plant Nutrients, Zellwood, Fla., has announced a number of new distribution agreements to expand the market presence of its enhanced efficiency, multi-nutrient, slow-release specialty fertilizer products.
The company recently reported that Southern States Cooperative will be marketing Anuvia’s SymTRX™, while Ferti Technologies and Vereens Turf will be marketing GreenTRX™ to their golf and turf customers. The announcements follow another recent agreement that Anuvia inked with Ewing Irrigation and Landscape Supply, Phoenix, Ariz., that allows Ewing to distribute GreenTRX to its landscape and lawn care customers (GM Sept. 22, p. 27).
Richmond-based Southern States is one of the nation’s largest agricultural cooperatives, with more than 200,000 farmer-members and 1,200 retail outlets in 23 states. Ferti Technologies, founded in 1987, produces and sells premium quality fertilizers and amendments. The company’s products, which include granular, liquid, soluble, and combination fertilizers, are produced in facilities located in Quebec, Ontario, North Carolina, and Arizona. Vereens Turf is based in Longs, S.C., and is a regional fertilizer formulator and blender that has been serving golf, sod, lawn, and landscape customers in the Southeast U.S. for more than 20 years.
“Southern States, with its reputation for strong member relationships and for delivering new products and technology that bring value to their members, is a great fit for us with a product like SymTRX,” said Hugh MacGillivray, Anuvia executive vice president commercial. “The product represents cutting-edge nutrient delivery technology while optimizing crop performance.
“Ferti Technologies has developed premium quality fertilizers and amendments specific to the diverse needs of its customer base,” said MacGillivray. “GreenTRX, with its unique performance qualities and its environmentally friendly benefits, will be a great addition to their product line and a new sustainable solution to offer the turf industry.”
MacGillivray said Vereens’ “goals of balancing soil biology with increased nutrient efficiency fits with Anuvia’s environmentally friendly products, which improve soil health and plant performance.”
Anuvia said its SymTRX proprietary processing system uses multiple sources of organic waste materials to create a slow-release ammonium N and sulfur sulfate fertilizer. Both SymTRX and GreenTRX are designed to release 65 percent of their nutrients within the first 2-3 weeks, and the balance for up to eight weeks. Both products also provide 16 percent organic matter.
“We’re excited for the agronomic, economic, and environmental benefits that the SymTRX 20S product will provide to our customers,” said Steve Becraft, Southern States executive vice president of agronomy. “We believe the SymTRX 20S product is a profitable growing solution that will provide tremendous value to our customers.”
“GreenTRX is a great innovation that we are pleased to introduce in our fertilizer line,” said Martin Bisaillon, Ferti Technologies sales director. “In today’s market, healthy turf and lawns need more than basic nutrition. GreenTRX captures the synergy between organic matter and mineral nutrition, creating a novel slow-release plant nutrient product.”