Yara International ASA, Oslo, announced Dec. 11 that it is simplifying its operating model. The members of Yara executive management remain the same following these changes.
Yara’s activities will be structured within three segments, effective Jan. 1, 2019.
The Sales & Marketing segment will be led by Executive Vice President of Sales & Marketing Terje Knutsen. The segment will comprise all of Yara’s existing Crop Nutrition business units, in addition to the following business units which are transferred from the former Industrial segment: Base Chemicals, Industry Reagents, and Animal Nutrition (excluding South Africa).
The Production segment is unchanged, and will continue to be led by Executive Vice President Production Tove Andersen.
The New Business segment will be led by Executive Vice President New Business Yves Bonte. The segment will comprise the following units: Two businesses which will be established to commercialize innovation within decarbonization and circular economy, in collaboration with the other Yara segments; a separate business unit for autonomous logistics operations including the Yara Birkeland autonomous electric ship project; and a portfolio of businesses which will be operated more independently with distinct strategies: Environmental Solutions, Mining Applications, and Animal Nutrition South Africa, and Industrial Nitrates.