ICL Group Ltd., Tel Aviv, plans to consolidate its sales and marketing infrastructures for crop nutrition inputs. Following the consolidation, sales and marketing efforts of commodity and specialty fertilizers will be undertaken by a single commercial organizational unit that will be managed on a regional basis, the Israeli company said on June 22.
ICL expects this change will optimize sales and marketing channels, better address the ongoing needs of its customers, enhance adoption of new products, and broaden regional sales across the company’s ag-related operating division. The change will not impact ICL’s financial reporting.
“The consolidation of our sales and marketing efforts in the agricultural business is being undertaken as ICL continues to evaluate ways to achieve commercial excellence and increase the efforts of our global operations,” said ICL President and CEO Raviv Zoller. “We believe that establishing a single commercial unit facing agricultural end markets will allow us to better leverage our region-specific knowledge, agronomic and R&D capabilities, logistical assets, and customer relationships, as well as to enhance the global operational scale of our crop nutrition business.”
Eli Amon, ICL’s Innovative Ag Solutions (IAS) EVP, will lead the consolidated crop nutrition business as well as the IAS business. Amon has been with ICL for 29 years, serving in several executive sales, marketing, and logistics roles.