Truterra LLC, (formerly known as Sustain), the sustainability business of Land O’Lakes Inc., Arden Hills, Minn., on Oct. 15 announced a new collaboration with AGI SureTrac LLC, the technology business of equipment provider Ag Growth International Inc. (AGI), Winnipeg, Manitoba.
Under the collaboration, users of the AGI’s SureTrack™ platform will have the option to access a Truterra™ Insights Score alongside agronomy, bin monitoring, and grain market information within their AGI SureTrack™ dashboard. The Truterra™ Insights Score is a stewardship baseline measurement that is generated by Truterra’s technology, Truterra™ Insights Engine.
AGI SureTrack™, a farm and facility management software platform, includes solutions for bin monitoring, automated grain conditioning, soil probes, weather stations, seed selection, agronomy, and operational and financial management. It is an independent platform that captures data across the entire farm in a platform that is owned, controlled, and built for the farmer.
“This collaboration focuses on laying the groundwork for growers to be compensated for good stewardship practices – and to deliver new ways for growers to derive value from their farm data – at scale,” said Amanda Neely, Senior Manager, Technology and Innovation, Truterra. “Across food and agriculture, there is a lot of excitement about new initiatives focused on paying growers for certain sustainability practices, but, frankly, those projects cover a very limited number of growers and acres.
“At Truterra, we believe there is enormous untapped value and potential in the market for sustainability,” she continued. “What we are doing here is focused on the big picture: building the infrastructure that could allow any grower, anywhere, to use their farm data to market their commodity crops as identity-preserved based on sustainability metrics. Ultimately, we hope to enable growers to tap into premium opportunities with midstream and downstream partners, to the benefit of their farm businesses and to the planet.”
“We are excited to offer users of the AGI SureTrack™ platform an even more comprehensive view of all of the factors impacting profitability, performance, and sustainability across their farm business,” said Tim Close, President and CEO, AGI. “Looking ahead to the future, this new capability takes us a step closer to a future where growers can market sustainably-grown grain to any buyer, and make it easier for buyers to verify to end users that grain meets specific sustainability standards, using the AGI SureTrack™ platform.”
Currently, the Truterra network touches 19 states and crops including corn, soybeans, and wheat, and harnesses the leadership and support of the Land O’Lakes network, which touches half of the harvested acres in the U.S.