Fertilizer Canada, Ottawa, on March 15 launched its new safety and security brand, Fertilize SAFE, to mark Canadian Agriculture Safety Week.
The organization said the program brings all of Fertilizer Canada’s mandatory, audited safety codes and training resources under one umbrella brand to emphasize its industry commitment to keeping employees, farmers, first responders, and the public safe and secure.
A best-in-class safety stewardship program, Fertilize SAFE unifies the organization’s efforts to educate, enable, and empower those in the fertilizer supply chain. Through industry-enforced codes of practice, educational resources, and training tools, Fertilize SAFE helps define safety and security for all industry players.
The SAFE in Fertilize SAFE is an acronym that captures the program’s four pillars, Standardized Codes of Practice, Accessible Training Resources (for the entire supply chain), Focused Industry Education, and Early and Enforced Industry Adoption.
“For over ten years, Fertilizer Canada has proactively developed safety and security initiatives,” said Clyde Graham, Fertilizer Canada Executive Vice President. “Formalizing under the Fertilize SAFE brand, we can more readily communicate and deliver all-encompassing programming.
“By creating a visual identity and a name, we hope to further establish credibility and brand recognition in the safety and security domain. Our members are incredibly diligent about safety and security, and stakeholders, government officials, and the public must recognize the proactive and comprehensive programming Fertilizer Canada offers,” Graham added.