Groundwork BioAg, Mazor, Israel, reported that it has expanded its leadership team to directly align with its key growth markets, mainstream agriculture and cannabis, in response to increased demand for its regenerative agriculture products.
Hanan Dor, former CEO of ICL Fertilizers and Chemicals, a subsidiary of ICL Group Ltd., has joined the company as Chief Commercial Officer, responsible for expanding the agriculture business. He brings more than 35 years of experience leading global business development, marketing and sales for sustainable specialty fertilizer plant nutrition.
Co-Founder Dan Grotsky is named Chief Growth Officer, responsible for expanding the cannabis business and growth initiatives, including sustainability and carbon markets. Since Groundwork BioAg’s inception in 2014, he led the development of Rootella® for row, organic, and specialty crops, and Dynomyco® for cannabis. The company said his shift in responsibility reflects the company’s goal to build upon this foundation and accelerate its market leadership position in bioagriculture.
Groundwork BioAg said its mainstream ag business delivered record sales in both the 2019 and 2020 growing seasons and doubled its cannabis business. In May, the company said it secured new funding to accelerate mass production of its mycorrhizal inoculants and expand its technology platform to support ongoing innovation.