Specialty crop input producer Verdesian Life Sciences, Cary, N.C., has added four Product Managers to its Global Marketing Team. Joe Vaillancourt will manage Biostimulants, Josh Griffin will manage Fertilizer Enhancers, Cody Reynolds will manage Nutrients, and Josh Abdo will manage ST&I and Ancillary Businesses. All four will report to Seth Pratt, Director of Channel Marketing.
Vaillancourt previously served as Product Manager for Adjuvants and then Plant Nutrition at Loveland Products/Nutrien Ag Solutions in Colorado. Prior to Loveland, he worked in various marketing roles at Bayer CropScience in Raleigh, N.C., and at an agricultural PR firm in Chicago, Ill. He holds a B.A. in Journalism from Michigan State University and an M.S. in Ag Communications from Ohio State University.
Griffin comes to Verdesian from WinField United, where he was a Crop Protection District Sales Manager in central Illinois. He also held previous positions with Crop Production Services and United Suppliers. He holds a marketing and communications degree from Eastern Illinois University.
Reynolds has been an Account Manager at Verdesian since 2017, and held previous positions with Acadian Seaplants Limited in Dartmouth, Nova Scotia; Cooperative Producers Inc. in Giltner, Neb.; Farm & Garden South in Norfolk, Neb.; and Farmers Pride in Osmond, Neb. He holds degrees in Applied Sciences from the University of Nebraska and Agribusiness from Northeast Community College in Norfolk, Neb.
Abdo comes to Verdesian from CIVCO Medical Solutions, where he was a product manager for four years. He holds a bachelor’s degree in Marketing Management from the University of Iowa, as well as a certificate in International Business.
Verdesian said these product managers will work closely with the Sales, Marketing, and Technical teams to develop and activate marketing plans, plan and lead all go-to-market activities for their respective product lines, evaluate future portfolio developments, and extend the existing Verdesian product lines into new geographies and markets.