Simplot Turf & Horticulture, Boise, said on Sept. 8 it has engaged with the GreenKeeper web-based application in an exclusive licensing agreement to optimize turf management.
Simplot said the app from Lincoln, Neb.-based GreenKeeper includes the use of advanced data models to guide turfgrass management decisions. It uses over 650 different agronomic algorithms to aid in the scheduling of product applications, turfgrass cultural practices, and inventory operations.
“Simplot’s commitment to the turf industry and the science to move it forward has been a critical part of our collaboration,” said Dr. Bill Kreuser, GreenKeeper Founder. “Working with them to get this in the hands of so many turf professionals will be incredible.”
Simplot said data-driven decision making and precision turf management is the next frontier for the profession. “Simplot T&H is proud to team up with the GreenKeeper app and is excited to support this program in the professional turf markets,” said Barry Mac Ban, Simplot Turf & Horticulture General Manager. “Intelligent data analysis is essential to lead a successful turf management team, and it is our opinion that GreenKeeper is the best tool out there.”