FieldReveal LLC, a cloud-based precision ag system and comprehensive field mapping and data business based in Watertown, S.D., announced on April 15 that it has established an operating agreement with AgWorks LLC, an ag retail software company based in Davenport, Iowa, that operates as a wholly-owned subsidiary of The McGregor Company.
The two companies will partner on developing agronomy and analytics software tools for ag retailers, combining FieldReveal’s field data and variable rate fertilizer prescriptions with AgWorks’ HighQ Decision Support System (DSS), which provides growers with analytics tools to manage multiple variables that affect profit per acre.
As of April 15, Greg Duhachek began serving as Co-CEO of FieldReveal and AgWorks, with Nick Waite serving as Chief Operating Officer of FieldReveal, Zach Locy as Vice President, Product Development of FieldReveal, and Matt Hull as Co-Vice President, Sales of FieldReveal and AgWorks. All other employees of both companies will remain unchanged.
The two companies announced an earlier partnership in January 2020 to jointly deliver zone-based variable rate and decision support software to retailers throughout North America. FieldReveal was formed in 2017 as a joint venture between Agtegra Cooperative, Central Valley Ag, Landus Cooperative, and Winfield United, with The McGregor Company joining the jv in 2020.