Agricultural e-commerce business AgVend, Austin, Texas, on April 27 announced the appointment of Tracy Linbo as Chief Commercial Officer. Under her leadership, AgVend said its Business Development team will build new, and support existing, third-party AgVend Ecosystem partners and new business applications, including the digital connectivity of the varied players across the agricultural supply chain. She will also lead AgVend’s People Operations group, which includes leadership development and recruiting.
Linbo has been on AgVend’s Strategic Advisory Board since 2020. Previously, she served as CCO at Growers Edge. Prior to that, she held the title of Senior Vice President of Agronomy, Communications, and Marketing at Agtegra Cooperative in Aberdeen, S.D. Throughout her nearly 30-year career in agriculture, she has also held positions in sales, product strategy, business planning, and strategic marketing, including Director of Strategic Planning at DuPont Pioneer.
“Tracy has been an invaluable advisor to our executive team as we navigated AgVend’s rapid growth over these past two years,” said AgVend CEO Alexander Reichert. “As we look to what’s next for the company, Tracy’s knowledge and experience will be crucial in building a digitally enabled future for our industry, one that is more resilient and prepared for the challenges of tomorrow.”