WinField United, Arden Hills, Minn., and AgVend, Austin, Texas, have announced a new collaboration that allows agricultural retailers and growers the ability to access WinField United’s proprietary digital tools, services, and marketing programs using AgVend’s digital enablement platform.
In the first phase, participating sales teams and growers will gain access to WinField United proprietary programs – including loyalty and incentive programs, financing options, customized agronomic prescription plans, risk mitigation warranties, and digital marketing campaigns – through the retailer’s AgVend-built digital enablement platform. Additional offerings will be made available in the future as the collaboration progresses.