Agricultural chemicals manufacturer Hocking International, Houston, Texas, announced on Oct. 31 that it has changed its name to Synsus Private Label Partners LLC, effective immediately. The company said the rebrand fits its “transformation into the country’s leading private label manufacturer of fertilizer products” for the agriculture and turf and ornamental markets.
The company said the name Synsus represents its ability to “synthesize” unique formulas using specialized equipment, while developing “consensus”with customers to ensure the products developed reflect the needs of the customers’ brands. Synsus said it will continue to invest heavily in nutrient use efficiency technologies.
“As our transformation work continues, it is time to establish an identity that more accurately represents who we are as a company and what we are to our customers,” said Greg Crawford, Synsus CEO. “We strive to always be a company that lives up to our promise of delivering premier services and unique products to our customers in their brand.”
Synsus has more than 47 years in the custom chemical manufacturing business, specializing in liquid fertilizer, nitrogen stabilizers, foliar micronutrients, adjuvants, surfactants, and utility products.
The privately-owned company operates three US manufacturing facilities at San Marcos, Calif., Pipestone, Minn., and Sylacauga, Ala., as well as three separate research laboratory sites in San Marcos, Ripley, Miss., and Raleigh, N.C. According to its website, Synsus will now be based in San Marcos.