Nutrien Ltd. has announced an agreement to acquire Brazilian agricultural retailer Safra Rica, which has been operating in the Brazilian states of Minas Gerais and São Paulo for 19 years. It has nine retail units – seven in Northwest São Paulo state and two in Southwest Minas Gerais state – with access to more than 1,800 active customers.
“With Safra Rica, we will increase our presence, especially in São Paulo and Minas Gerais states, in regions with great potential expansion not only in grains, but also other crops, such as sugarcane and citrus fruits,” said André Dias, President at Nutrien for Latin America. “This acquisition will allow us to increase our reach in the field to provide integrated, individualized, and sustainable solutions to farmers in the region.”
With this acquisition, Nutrien said it will be one of the largest retail companies in Latin America. “We are building the best platform for agricultural solutions and transforming agricultural retail in Latin America,” added Dias. “We are proud of our trajectory, and we want to grow even more to fulfill our strategic plan.”
Pending approval by the Brazil’s Administrative Council for Economic Defense (CADE), Nutrien said it will have approximately 200 commercial locations, including stores and Experience Centers, distributed throughout Latin America, in addition to more than 1,000 specialized consultants operating throughout the region to serve more than 110,000 clients. Since 2020, Nutrien has completed seven acquisitions, which it said support its strategies of growth, expansion of locations, and implementation of new technologies that leverage its existing presence in Latin America.
Terms of the deal were not reported.