Growers Holdings Inc., a North Carolina-based agriculture technology company, announced on April 19 that Koch Agronomic Services LLC (KAS), Wichita, Kan., will be using The Growers App platform to introduce farmers to the KAS product portfolio.
The Growers App promotes companion and alternative products to farmers as they research inputs to purchase and conduct comparisons of different brands. Farmers can learn more about those products and add them to a product request to be sent directly to their retail partners through The Growers App.
“We’re pleased to welcome Koch Agronomic Services to The Growers App platform and look forward to leveraging our technology to positively impact farmers,” said Steven Valencsin, Growers CEO. “This opportunity allows farmers to engage with the retailers they have established relationships with while also being introduced to new products, price points, and relationships.”
Growers said KAS is the first manufacturer to position its products directly to farmers in The Growers App, providing point-of-sale guidance to farmers while directing sales to their channel partners. The platform is free for farmers to use, allowing growers to send requests to their local retailer or to a group of retailers that make up the Growers Retail Network.
“KAS is constantly evaluating opportunities to provide our customers with innovative, value-added solutions,” said Michael Berry, Vice President Customer Activation and Branding for KAS. “Using The Growers App platform, we’re able to introduce KAS products at the point in time when farmers are making input purchasing decisions and educate them on how our products can benefit their operation.”
“As farmers are using The Growers App to prepare requests to send to their retailers, they will now be able to see where KAS products could fit into their product lineup, understand the benefits of KAS products, and ultimately, decide whether to add them to their program for the growing season,” Valencsin said.