Polish fertilizer and chemicals group Grupa Azoty SA reported on Aug. 17 that it has signed a new distribution agreement with Münster, Germany-based COMPO Expert GmbH, an international manufacturer of foliar and specialty fertilizers. COMPO Expert has been owned by the Polish group since November 2018 (GM Nov. 30, 2018).
Under the new deal, the Grupa Azoty fertilizer products distributed by COMPO Expert will be “significantly expanded,” and the product portfolio will include all nitrogen and compound fertilizers, the Polish group said. According to Azoty, the contract is open-ended, with the distribution schedule set from Oct. 1, 2023, to Dec. 31, 2024.
“The strong international position of COMPO Expert led us to decide to increase the scale of our cooperation on foreign markets,” said Tomasz Hinc, Grupa Azoty President of the Management Board. “I am convinced that the extensive COMPO Expert distribution network will allow Grupa Azoty to effectively expand into new markets.”
As part of the extended agreement, Hinc said COMPO Expert will market Grupa Azoty’s products internationally via its extensive sales network, comprising offices in 22 countries and operations spanning 100 countries, primarily in Europe but also in South and North America, Africa, and Asia.
The agreement also outlines joint marketing efforts for fertilizer sales and the promotion of the Grupa Azoty brand.