Houston-based Synsus Private Label Partners LLC announced on May 22 that it has acquired AmegA Sciences LLC and React Industries LLC, both private label manufacturers based in Lakeland, Fla., that serve the agricultural, horticultural, turf, and ornamental industries as well as the wider plant health sectors.
Synsus said AmegA and React are both exclusively business-to-business private label manufacturers that have shown exceptional growth, with a focus on vertical integration and dynamic production while reducing the time-to-market for customers. Their customer partnerships are global, Synsus added, from small startups to multi-billion-dollar conglomerates.
“From our first discussions, it was clear that our business models and customer-focused value propositions to not compete with our customers are in perfect alignment,” said Greg Crawford, CEO of Synsus. “We are very pleased to merge the people and capabilities of the organizations together to provide additional value to the markets we serve.”
Synsus said the state-of-the-art formulation capabilities of AmegA and React, along with their advanced production automation, and fully integrated onsite commercial print facility will add significantly to Synsus’ strategic vision and will enable Synsus to bring more diverse private label solutions to its combined customer base.
Terms of the transaction were not disclosed. Ryan Sparks, the founding owner of AmegA and React, will maintain his role while becoming a stakeholder within Synsus. All employees and current locations will be maintained, Synsus reported.
“It was immediately evident upon our first meetings with Synsus that our values and strategic outlook were aligned, with our capabilities being almost wholly complementary,” Sparks said. “I am extremely excited to be combining forces, further bolstering Synsus’ already outstanding strategic position, adding to their over 500,000 square feet of existing manufacturing facilities, and helping to accelerate growth and product offerings to our customers.”
Founded in 1976 as a chemical products supplier to the marine industry, Synsus expanded to the turf, ornamental, and agricultural markets in 1992. Its list of products includes specialty liquid fertilizers, nitrogen stabilizers, foliar micronutrients, colorants, adjuvants and surfactants, and other liquid nutritional products. The company has manufacturing facilities in Houston, Pipestone, Minn., and Sylacauga, Ala., along with R&D labs in Ripley, Miss., and Raleigh, N.C.