Fertilizer groups launch global initiative

Paris — A coalition of the world’s leading fertilizer associations – the Brazilian industry association (Associação Nacional para Difusão de Adubos, or ANDA), Canadian Fertilizer Institute (CFI), Fertilizers Europe, International Fertilizer Industry Association (IFA), and The Fertilizer Institute (TFI) – has launched a new online campaign called “Roots for Growth,” highlighting the important role that fertilizers play in addressing global food security responsibly, efficiently, and sustainably. This is as the Group of Eight (G8) leaders prepare to meet in Camp David May 18-19. The topics of agriculture and nutrition security are expected to feature high on their agenda. Back in 2009, G8 leaders pledged to spend US$22 billion on agriculture and rural development at the L’Aquila G8 summit. With funding due to expire this year, the global groups say there is an urgent need for leaders to agree on a new and improved commitment. The campaign includes an array of new online materials, aimed at informing policy debates and encouraging dialogue. These include: introductory video; interactive infographics on food/nutrition security, soil health, environmental stewardship, and sustainable agriculture; and links to key industry news, external policy papers, multimedia, and key industry spokespeople. “Moving forwards, the fertilizer industry wants to partner even more with farmers, environmental leaders, agronomists, scientists, and governments to share knowledge, develop further innovations and improve farmers’ access to markets, both locally and globally,” said Luc Maene, IFA director general.