The Agricultural Retailers Association (ARA) on Jan. 21 announced that it is working with ARA member company Farmobile, a farm data company based in Overland Park, Kan., to help ag retailers better manage and get more revenue from their commercial applicator and tender truck fleets.
ARA said the partnership with Farmobile aims to improve data collection on ag retail fleets, giving retailers real-time logistics across applicators and tender trucks on a single screen. The data collected and reports generated allow ag retailers to identify top-performing machines and calculate cost snapshots in a timely manner, thereby reducing expenses and improving efficiencies
“At ARA, we’re fully committed to helping ag retailers increase their profitability and agility in a rapidly changing market,” said ARA President and CEO Daren Coppock. “So many industries, like transportation, have been able to effectively leverage data to refine logistics, and with it, improve profitability. We’re excited to be working with Farmobile and others on efforts like these to help members leverage new data technologies for the benefit of their fleet operations.”
As part of the partnership, ARA said it is offering a limited-time, members-only exclusive package that includes data collection and LIVE logistics as well as performance and profitability fleet data analysis through Farmobile Services+ for Ag Retail Fleet. Now through March 31, 2021, ARA members can get special pricing on the combination of data technology and Services+ premium consulting services.
“ARA has been at the forefront of identifying the trends that are most important to the future success of agricultural retailers,” said Farmobile CEO Jason Tatge. “We’re thrilled to be able to be one of the organizations working with them to help retailers realize the full value of agronomic and machine data as a powerful management, logistics and performance tool.”