Meristem Crop
Performance Group LLC, Columbus, Ohio, and Planet Earth Agronomy LLC, Middleton,
Wisc., last month announced a strategic product development alliance designed
to bring biological products to American farmers.
“This is the next
step in our journey to create the first direct-to-farm business channel
connecting the latest R&D to 20 million acres and beyond,” said Mitch
Eviston, Meristem Founder and CEO. “Larry Fiene and his team at Planet Earth
Agronomy have tested and refined new biologicals and biostimulants from all
over the world, and together we will bring them to market at a price point that
helps farmers make the most of every dollar they spend on these new inputs.”
“Farmers need
real-life solutions that work under the stress of efficient, intensive crop
production,” said Fiene. “We’re finding new methods of making biologicals and
synthetics work together, be effective in the spray tank or on dry fertilizer,
and provide a better ROI (return on investment) for growers.”
Fiene, who has
over 30 years of experience, owns Planet Earth Agronomy, an agronomic
consulting and new product development business.
Meristem is a
relatively new direct-to-farm business, launching in May 2020 with Mitch Eviston
and Rob McClelland as principals of the company. Eviston is a former Senior
Vice President of WinField, with 30 years of experience in the crop input
distribution business. “We’ve set up Meristem to be the lean provider of
high-quality crop input additives to help these global players cut costs and
increase yields,” he said at the time.
McClelland is the
past President of Farm Journal Performance Marketing and co-founder and past
CEO of FLM Harvest, a consulting, marketing, and communications agency.
The Meristem Board of Advisors is led by Rod
Schroeder, former Chief Operating Officer of Land O’Lakes/WinField.
Meristem
said it sources, formulates, and delivers crop inputs to farmers at the least
cost possible, at savings up to 30 percent. With Planet Earth Agronomy, it
hopes to build a biological lineup, including products to aid in the breakdown
on crop residue and enhance nutrient release, industry-leading microbial
packages for corn and soybeans, and a best-in-class stress mitigation product.
Meristem’s initial product portfolio includes crop input additives widely used by corn, soybean, wheat, sugar beet, cotton, and potato growers. The list includes seed treatments under the brand Raceready™, Revline™ plant growth regulators, Trutrack™ drift control, Aquadraft™ water conditioners and surfactants, and Homestretch™ nitrogen stabilizers, micronutrients, and foliar nutritionals.
Over the past
year, Meristem has been branching out to add products and distribution
partners, including C&H Ag Products, Benton County, Ind.; Ag To Go LLC,
Henrietta, N.Y.; Forefront Ag Solutions, Huntington, Ind.; Axis Seed Direct
LLC, Genoa, Ill.; AgPlanIt, Axtell, Neb.; and Van Trump Ag Solutions, Kansas
City.
Meristem told Green Markets that company principals
are Eviston and McClelland. While Old World Specialty Products LLC, a unit of
Old World Industries LLC, Northbrook, Ill., was an initial joint venture
partner, Meristem said the relationship ended in late 2020.