BASF Canada, Mississauga, Ont., signed an agreement with Quadra Chemicals Ltd., Vandreuil-Dorion, Quebec, a chemical and ingredient distributor, to represent its portfolio of micronutrients products in Canada, effective March 1, 2019. BASF’s AgChem Additives offers a portfolio of liquid and solid chelated micronutrients for customers in the agriculture industry.
“Quadra’s industry knowledge, customer-focus, and capabilities make them the ideal partner to distribute our micronutrients products in Canada,” said Jerome de Lapeyre, BASF Canada’s Head of Distribution & Market Development. “This strategic partnership will enable us to efficiently service the market and our customers in Canada.”
“Quadra is proud to represent BASF, a global producer of high-quality micronutrients,” said Fraser McIntyre, Quadra Industry Manager, Soluble Fertilizer. “As a complement to our existing high-quality product offerings, focused sales team, and technical support, we look forward to meeting the diverse micronutrient needs of Canada’s growers from coast to coast.”
Founded in 1976, privately-held Quadra said it is the third largest chemical distributor in Canada and the eighth largest in North America. It distributes a broad range of products, including several types of fertilizer.