BASF and WinFieldUnited announced on Nov. 4 that they will establish a single sign-on connection from Winfield United’s ATLAS® platform to the BASF xarvio™ digital platforms, starting with xarvio Scouting, a mobile application that identifies weeds and diseases by photo. The collaboration is intended to make it easier for growers and retailers to access digital farming solutions across multiple platforms.
“Given the tremendous workloads retailers and growers carry out, both groups will be pleased with the ease of use made possible through this collaboration,” said Paul Rea, Senior Vice President, BASF Agricultural Solutions North America. “WinField United customers will be able to utilize xarvio systems without having to create new credentials, enhancing their experience with both platforms.”
The agreement will allow farmers to access BASF’s xarvio products through their retailers ATLAS platform, which is the online retail portal of Winfield United, the crop inputs business of Land O-Lakes Inc. The xarvio products Scouting and Field Manager are currently being used by farmers in more than 100 countries. Over time, the two companies said they will expand the agronomic data links between xarvio and WinField United platforms through application programming interface (API).
“As a farmer-owned co-op, we are always pushing the envelope to bring new solutions that offer distinct value and benefits to our members,” said Teddy Bekele, Chief Technology Officer for Land O’Lakes. “Interaction between these platforms can augment field activities by helping retail agronomists advise the community of growers they work with to help address growers’ most urgent needs.”