Research firm Stratovation Group, Columbus, Ohio, on Feb. 16 announced plans for Year Two follow-up research to its 2013 report, “Biologicals: Farmer Value, Perception, and Potential.”
Strategic partners for the first round included the Agricultural Retailers Association (ARA), DC Legislative and Regulatory Services (DCLRS), and The Fertilizer Institute (TFI). A new strategic partner for the Year Two research initiative is the Biological Products Industry Alliance (BPIA).
“Signals continue to indicate that the agricultural biologicals market is growing at a rapid pace, and companies in that space are doing all they can to secure the best intelligence possible to inform their strategic decisions,” said Stratovation Group’s Founder and CEO Cam Camfield. “Working with a diverse mix of industry partners will make this a stronger body of work as we glean insights from farmers to continue mapping out a roadmap to growth for the sector.”
Justin P. Louchheim, TFI’s Vice President of Government Affairs, stressed the importance of the study. “It allows biologicals companies the information they need to keep pace with and stay attuned to the incorporation of their products as part of farmers’ efforts related to nutrient use-efficiency, soil health, and water use,” he said. “The study will also help keep policy makers updated about the importance of biologicals as any regulatory issues take shape across agriculture.”
Camfield said the study will be an annual research initiative due to the sector’s rapid innovation and competitive landscape. The study will be accompanied by a separate related study into the use of biologicals by specialty crop growers.