Illinois-based BRANDT Inc., a professional agronomic retailer and manufacturer of specialty ag products, on June 5 announced a number of promotions and a reorganization of the company’s marketing function to support rapid global growth.
Rod Riech, current Marketing Director, Agronomic Services, is being promoted to Senior Marketing Director, North America, a new role in which Riech will help manage and lead BRANDT’s US marketing team. He will continue to report to Karl Barnhart, BRANDT Chief Marketing Officer.
Jared Brown, current Events Manager, is being promoted to Marketing Director, Agronomic Services, where he will be responsible for marketing and community relationships within BRANDT’s central Illinois retail business. In addition, Alex Lovdahl, current Customer Experience Manager, is being promoted to Marketing Director, Insights & Analytics, a new role designed to help bring a data-driven approach to marketing by identifying industry trends, leading research projects, and mining BRANDT’s customer and prospect databases. Both Brown and Lovdahl will report to Riech.
“I’m thrilled to announce these changes,” said Barnhart. “We’ve built an incredible marketing function, with creative, dedicated professionals who deliver every day. These changes reward the team’s good work, build a more responsive leadership structure, and enable us to support our business partners as we grow the business and delight our end customers together.”