U.K.-based agricultural commodities and specialties company Cefetra Group has appointed Simon Borthwick to head its new European fertilizer division beginning in spring 2021
The new role has been specifically created by Cefetra, and will see Borthwick focus on and take overall responsibility for sales of Anglo American Plc’s Poly4 product in Europe. Poly4 will be the marketed from of polyhalite produced at Anglo American’s Woodsmith polyhalite project under development in northeast England.
Borthwick has worked in the fertilizer business for more than 15 years, and has been General Manager at U.K. firm Mole Valley Forage Services since 2015. A previous role was as Managing Director for Koch Fertilisers in the U.K. from 2009.
Cefetra is part of the Munich-based BayWa AG conglomerate, which has the exclusive rights to distribute Poly4 from Woodsmith across Europe for Anglo American.
BayWa’s European agri-business group, BayWa Agri Supply & Trade BV (BAST), secured the exclusive 10-year supply and distribution agreement for the distribution of Poly4 into Europe with Woodsmith’s former owner, Sirius Minerals Plc, in April 2019 (GM April 26, 2019).
Anglo American completed the acquisition of Sirius Minerals Plc and its Woodsmith polyhalite project in March 2020 (GM March 20, 2020).