CommoditAg, the ecommerce crop inputs platform headquartered in Effingham, Ill., announced on Jan. 7 that David Parker has joined the company as chief strategy consultant. In his role, Parker will help build and strengthen key CommoditAg relationships with suppliers and retailers, serve as an industry liaison spokesperson, and utilize his strategic consulting skills to enhance the long-range objectives of CommoditAg.com and its ag retail owners.
“David brings to CommoditAg a unique set of skills and experiences that will enhance CommoditAg’s capabilities to fulfill our objective of offering the best omni-channel experience for our growers,” said Bruce Vernon, CEO and board chairman for CommoditAg. “No one in the industry has the name recognition and capacity to deliver upon the promise of CommoditAg better than David Parker.”
Parker has spent most of his 35-year career focused on the agribusiness value chain, with an emphasis on ag retail. CommoditAg said Parker’s focus has been on marketplace changes, and how to respond to them through strategic planning, training, and industry participation.
“CommoditAg’s business model proactively ties traditional ag retail and e-commerce together, providing growers the opportunity of choice and the ability to purchase agricultural inputs through different channels to fit their individual needs,” Parker said. “In addition to my other on-going responsibilities, I’m looking forward to helping this group of innovative retailers deliver the best customer experience for farmers and adapt to this ever-changing market.”