Loveland, Colo. — Direct Solutions, a division of Agrium Advanced Technologies, on Jan. 3 launched its new logo and tagline as part of a larger strategic branding initiative unveiling. It said these elements support Direct Solutions’ customer-centric commitment, and speak to the organization’s focus on growth in the green industry and other markets it serves. The decision to enhance the brand and logo stems from the acquisition and integration of Evergro in Canada, making Direct Solutions North America’s largest distributor of slow- and controlled-release fertilizers, plant protection products, grass seed, and micronutrients for these specialty markets. “The realignment of Direct Solutions will ensure the continued improvement in our delivery of industry-leading products and services to our customers,” said Andrew Mittag, president, Agrium Advanced Technologies. “We are implementing a brand strategy that reflects our best-in-class customer service, premium quality products, and streamlined distribution to the markets we serve.” Direct Solutions, North America is being led by Managing Director David Gingrich. Direct Solutions’ focus is further represented in the company’s new tagline, “Committed to Growth.” “Committed to Growth is more than just words, it’s a philosophy across Direct Solutions,” said Gingrich. “Each member of our team is committed to our customers’ growth on multiple levels, including providing the most environmentally sound, high-performance plant growth technologies in the industry to help their businesses grow and enhance their bottom line.” Direct Solutions has 39 locations and 150 professional field representatives across North America.
Transparency Across the Fertilizer Value-Chain