Farmers Business Network (FBN), the independent farmer network and e-commerce platform for crop inputs and analytics, on Jan. 13 announced the launch of HedgeCommand, a grain marketing system that uses data science and economic analysis to generate pricing recommendations for members.
FBN said HedgeCommand pulls together cash sales, futures and options, and crop insurance to give users a comprehensive picture of profitability and risk. It then generates personalized recommendations for when and how much grain to sell, and with what type of contract. The service is available only to members of the FBN Market Advisory program, which is accessible inside the FBN mobile app.
“When we started in the grain marketing space, we were surprised to realize that despite the tremendous amount of technology that’s transformed nearly every other aspect of farming, most growers were still rolling the dice with their marketing,” said Satish Nandapurkar, Vice President of Product Strategy at FBN. “We built HedgeCommand to bring the same level of scientific rigor to grain marketing that producers already apply to their agronomy.”
FBN said its network has grown to cover more than 35 million acres of member farms in the U.S. and Canada, with employees serving in 44 states and six Canadian provinces. The company has offices in San Carlos, Calif., Chicago, Ill., a National Operations Center in Sioux Falls, S.D., and a Canadian Headquarters in High River, Alta.