IntelinAir Inc., an automated crop intelligence company that uses AI and machine learning to model crop performance, announced the launch on April 5 of AGMRI® Enterprise, a new service available through a smartphone app that provides ag retailers and crop advisors with real-time field information to make better cropping decisions for their grower customers.
AGMRI®, the Indianapolis-based company’s flagship product, aggregates and analyzes data obtained through high resolution aerial, satellite, and drone imagery, as well as weather conditions, scouting, and other equipment to provide Smart Alerts on specific problems in fields. AGMRI® Enterprise provides a current and aggregated view of what is happening in fields with regularly scheduled flights throughout the season.
“Through AGMRI® Enterprise, we are honing in on real-time alerts to save retailers time, but also provide them with the confidence they need in making recommendations to their customers,” said Kevin Krieg, Director of Product Marketing for Itelinair. “Our retail customers will be able to elevate their management recommendations with a clear understanding of what is happening in individual fields, earlier than ever before, and gain aggregate insights for their region throughout the growing season.”
Satellite imagery is offered in the U.S. and Canada, the company said, while aerial imagery is currently offered in select counties in Illinois and Indiana, with expansion planned for future growing seasons.
“We provide the ability for retailers to know big-picture what is happening in a field and then narrow down specific locations within that field to scout if an area raises an alert through a flight,” Krieg said. “It’s the ‘trust but verify’ situation. Retailers are the agronomy experts; we are giving them a tool to increase their ability to detect issues and provide direct communication to their customers about what they are seeing or not seeing within a field.”