The cooperative formed by the March 1, 2021, merger of Countryside Cooperative and Landmark Services Cooperative (GM March 5, p. 1), two regional co-ops based in Wisconsin, announced on July 6 that it is now operating under the name of ALCIVIA.
“We feel the new brand energizes and empowers our team to make the future even brighter for our members, customers, and employees,” said Jim Lange, Chairman of the Board of ALCIVIA. “Our new tagline, ‘ALL. TOGETHER. NOW.’, speaks to the shared excitement we all feel about how the merger represents the very best of both cooperatives. Embodying the cooperative spirit, ALCIVIA exists to succeed together.”
The company said the new name comes from the Latin word for community, which can also be seen in familiar words like civic and civility. In addition to the new name and supporting brand materials, the co-op introduced a new logo with an upward-facing arrow shape, which the company said reaffirms its forward-thinking, positive culture.
“The brand development process involved extensive customer research, as well as close collaboration between the Board of Directors and a wide cross-section of employees over many months,” said Jim Dell, CEO and President of ALCIVIA. “Our mission, vision, and values were foundational to the effort, which led to a distinctive, meaningful name that’s true to who we are and the value our customers can expect to get both now and in the future.”
ALCIVIA is headquartered in Cottage Grove, Wisc., and continues to maintain operations and staff at more than 50 locations, serving over 26,000 members across southern and west-central Wisconsin, northern Illinois, eastern Iowa, and eastern Minnesota. The business employs more than 800 full-, part-time, and seasonal workers, with projected annual sales in excess of $600 million.
A comparison chart provided by the two co-ops earlier in the merger process said the combined organization would have 2020 budgeted volumes of 167,800 tons of dry fertilizer, 69,547 tons of liquid fertilizer, 3,793 tons of ammonia, 172,080 tons of feed, 29.2 million bushels of corn, 7.7 million bushels of soybeans, and 965,000 bushels of oats, wheat, and barley. In the energy division, combined budgeted volumes were projected at 5.6 million gallons of gasoline, 28.4 million gallons of fuel oil, and 27.7 million gallons of liquid propane.