Loveland, Colo. — Loveland Products Inc., a leading provider of high performance crop input products, and Advanced Microbial Solutions LLC (AMS), Pilot Point, Texas, an agricultural technology company delivering biochemical solutions for efficient and sustainable plant nutrition, said Aug. 1 that the two have signed a strategic partnership agreement giving Loveland exclusive, worldwide distribution rights to existing AMS technology, as well as access to an integrated pipeline of new product and technology opportunities. As part of the agreement, Loveland has acquired an ownership position in AMS, producer of two of Loveland’s fastest growing plant nutrition brands, Accomplish LM® and Titan®. Loveland is a subsidiary of Crop Production Services Inc., and part of Agrium Inc. AMS will continue to operate as an emerging technology company, separate from but strategically aligned with Loveland. AMS products are biochemical fertilizer catalysts derived from a naturally occurring community of beneficial microorganisms and their byproducts that work in the soil system to enhance the performance of fertilizers. In addition to distribution under Loveland’s Accomplish and Titan product lines, the companies will also continue to market the SoilBuilder® and Nutrilife™ brands into the agricultural and professional turf markets, respectively. AMS recently added a new, state-of-the-art manufacturing facility in Denton, Texas, that has significantly increased production volume and efficiency. In addition to the rapid growth Loveland is experiencing with the AMS technology in the U.S., the companies are also exploring several opportunities for expansion in key international regions.
Transparency Across the Fertilizer Value-Chain