Nutrien Soluções Agrícolas, São Paulo, has launched five new Experience Centers in Brazil, with plans for seven more this year. The company said the Experience Centers are a new innovative retail experience to deliver all agricultural input support to farmers, including products, service advice, technology, and financial management needs. The first five centers opened their doors in Patos de Minas, Uberaba, Patrocínio, Uberlândia, and Coromandel (MG).
“Agribusiness has changed over the years through the adoption of technologies,” said André Dias, President of Nutrien for Latin America. “Brazil is a world benchmark in agricultural sustainable productivity, with indices tripling on the same hectare of land. As a result, service to the farmer can no longer be the same.
“The sale of agricultural inputs and the services offered need to support this transformation,” he added. “Farmers are looking for customized recommendations to enhance their production. Our objective is end-to-end business partnership. The Nutrien Experience Centers connect growers to a broad selection of products, services, technologies, and financial management in a simple and streamlined way.”
“The Experience Centers go far beyond product points of sale,” said Carlos Brito, Nutrien’s Retail Director in Brazil. “They create an experience for connection and knowledge expansion. We provide a broad portfolio of products and services, intelligent logistics, specialized consultants, and differentiated information through digital tools. Nutrien brings to the market what the farmer needs with the partnership and trust at the center of every decision and every action.”
In addition to the Experience Centers, Nutrien said it has created an intelligent logistics model, with an efficient and streamlined delivery system that will guarantee access to its multi-brand platform to the market.
Nutrien reported that in addition to the five Experience Centers, it has 42 retail branches in Brazil, 48 in Argentina, 12 in Chile, and six in Uruguay.