Three regional cooperatives in Wisconsin who announced merger plans in April (GM April 28, p. 1) have settled on a new name – Synergy Cooperative, which will take effect Oct. 1 and be headquartered in Ridgeland, Wisc.
The merger will bring together Cedar Country Cooperative in Elk Mound, Lakeland Cooperative in Ridgeland, and United Ag Cooperative in Almena. Synergy Cooperative will have projected annual sales of $180 million and cover a trade area stretching approximately 200 miles, from Ashland, Wisc., south to Eau Claire and Menomonie, Wisc. The consolidated company will also serve customers in Minnesota and Michigan’s Upper Peninsula.
The merger was approved in an April vote by 64.5 percent of the members of each co-op, but the companies wanted to solicit input from members before selecting a new name for the combined venture. David Schoonover, general manager of United Ag, told the local press that more than 700 entries were submitted, with the final selection made after a July 11 board vote.
Synegry will have nearly 2,000 members and employ some 475-500 full- and part-time workers. Equity from each company will transfer dollar for dollar into the new co-op, and members will be eligible to have their equity paid out at age 68 wherever it was earned. Four directors from each company make up the Synergy board of directors.
Cedar Country currently operates from Wisconsin locations at Menomonie, Boyceville, Elk Mound, Colfax, Strum, and Chippewa Falls. Lakeland has locations at Bonneville and Cold Lake, and United Ag operates at Almena, Ashland, Barron, Baldwin, Deer Park, Cameron, Cumberland, Frederic, Hertel, Turtle Lake, Shell Lake, and Trego.
Each of the co-ops serves farmers in western Wisconsin with agronomy, grain, refined fuels, propane, and feed divisions. Convenience stores, tire and repair shops, and a farm equipment dealership will also be part of the combined co-op.