Nutrien Rebrands Retail
Nutrien Ltd., Saskatoon, announced April 5 the launch of its newly branded retail business, Nutrien Ag Solutions™. The name Nutrien Ag Solutions™ will align the retail businesses across the globe.
“Our goal is to create a consistent global agriculture brand that represents value and productivity for our customers,” said Chuck Magro, Nutrien president and CEO. “As the leading provider of crop inputs, services and solutions, Nutrien Ag Solutions™ will continue to work side by side with our grower customers to maximize crop production and their returns.”
The name change will apply to all offices and operating facilities in North and South America that hold the names: Crop Production Services, Agroservicios Pampeanos and Utilfertil. The official change to Nutrien Ag Solutions™ will begin on July 1, 2018.
“We’re extremely proud of the retail organization we’ve built,” said Mike Frank, president of Nutrien Retail. “To ensure we meet our grower customers’ evolving needs, we will continue to partner with key suppliers and to invest in best-in class technology, platforms and tools. We will have more news on our enhanced digital platform and other investments in the coming months.”