Midwestern BioAg – Management Brief
Midwestern BioAg, Madison, Wisc., has hired Kevin Kimm as CEO. He is The Mosaic Co.’s former Vice President of International Distribution and New Product Development. He also has experience with Syngenta and Novartis.
The company said Kimm, a 25-year veteran in sales, marketing, and product development, will lead it as it expands the reach of TerraNu technology to key markets across the United States. While Kimm was at Mosaic, the company noted that he led marketing and product development activities, including directing an initiative that grew the MicroEssentials brand into one of the company’s highest-selling fertilizers.
“Kevin is a proven leader in the ag industry,” said Sanjeev Krishnan, a board member and Managing Director and Chief Investment Officer of S2G Ventures. “The timing is right to bring in his expertise in product development and marketing, especially with the launch of our TerraNu product line. We look forward to partnering with Kevin to expand Midwestern BioAg’s reach.”
“I couldn’t be more thrilled about joining the Midwestern BioAg team,” said Kimm. “Soil health, nutrient use efficiency, and sustainability are crucial in agriculture, and Midwestern BioAg is already a proven leader in this area. The TerraNu line of products is a game-changer for the fertilizer industry; growers are seeing great value. It is the only homogenized, carbon-based fertilizer in the industry, and it has shown a positive crop response in more than 80 percent of the trials. It is one more tool for our customers to improve soil health, increase yield performance, and – ultimately – profitability.”
Anthony Michaels, Ph.D., Midwestern BioAg’s CEO since 2014, will continue to be involved, both supporting Kimm and leading a new effort in organic farming.
“Success requires that we have the right people in the right roles at the right time,” said Dr. Michaels. “Kimm is the right leader for this company as we grow and deliver the benefits of TerraNu to the broader agriculture community.”