Jackson, Wisc. — Spring Valley, a manufacturer of lawn care products, has launched the company’s first retail fertilizer that includes a nutrient manager and is aimed at the landscapers and other professionals. “It’s our first test market of the product, but we’re looking to expand into other retail outlets,” said Dave Wacker, sales manager for Spring Valley. The new product, called Spring Valley Weed & Feed, will be distributed to all Mills Fleet Farm stores across the state of Wisconsin. Wacker told Green Markets that most of the sales go through their distributors, but the end users are typically professional lawn care businesses. The product consists of 20 percent nitrogen and 5 percent potash, and is manufactured at the Spring Valley plant here. In a statement announcing the new product, CEO Bill Vogel reported, “We’ve researched this product for many years, conducting multi-year university and USDA testing to ensure that our first retail product not only gives users the best results, but ensures environmental responsibility – something that is hard to find in lawn care.” The product uses a nutrient manager called NutriSphere-N to prevent the loss of nitrogen in the soil. In addition, the company uses a Bio-Kote component in order to aid in fertilizer efficiency. “These technologies will ensure more nutrients will reach the plant, something that hasn’t been offered in retail products previously,” said Vogel. Spring Valley Weed & Feed fertilizer is available at Mills Fleet Farm stores across Wisconsin.
Transparency Across the Fertilizer Value-Chain