Tiger-Sul Products, Shelton, Conn., announced on Sept. 5 that it has hired veteran marketer BJ Harrington, who will drive marketing and new initiatives for the company’s Tiger-Sul sulfur bentonite, sulfur bentonite micronutrients technology, and other crop performance products.
Harrington previously led the marketing and branding programs for Stoller and Control Solutions, overseeing long-term strategies and product launches in the U.S., Canada, Latin America, Europe, and Asia-Pacific regions. He has a background in communications and graphic arts from the Art Institute of Houston, and has completed various postgraduate work in his more than 30-year career.
“BJ is a tremendously experienced marketer, and we’re excited to welcome him to Tiger-Sul,” said Tiger-Sul President and CEO Don Cherry. “BJ’s hiring is an example of our ongoing commitment to educating the industry about the important role sulfur fertilizer plays in modern crop production, and how growers can use Tiger-Sul products more effectively to improve yields and return on their fertilizer investment.”