Timac Agro USA, a subsidiary of France-based Groupe Roullier and a provider of plant nutrition technologies, reported on Dec. 16 that it has completed the acquisition of Rainbow Plant Food, based in Americus, Ga., from Nutrien Ltd. Terms of the sale were not disclosed.
Timac Agro USA said the acquisition will allow it to locally manufacture its patented granular technologies to serve American growers. The company said Rainbow Fertilizers will continue to offer the Super Rainbow, Rainbow, and International Rainbow grades and operate as an independent brand within the Timac Agro USA portfolio.
“Rainbow is iconic and tied to the land, as the hometown brand of the family farmer. This brand recognition is invaluable, and the ability to maintain and continue its legacy is critical for our future endeavors,” said Alex Goullier, CEO of Timac Agro USA. “Keeping the Rainbow brand consistent will allow our relationship with dealers and farmers to grow even more due to Rainbow’s historical footprint in the Cotton Belt and the Southeast.
“Timac Agro USA has been largely successful in this geographical area as well, because of the work of our Agronomic Technical Consultants on the farm, partnering with growers and retailers at the local level, to help ensure productivity and success,” Goullier added.
Goullier said the acquisition is an important part of Timac Agro USA’s growth strategy, and Rainbow will become the first Timac Agro granular unit in the country, along with 14 other NPK granulation manufacturing facilities Timac Agro has around the world.
“Besides adding the Rainbow brands to our portfolio, this addition will allow us to manufacture some of our most innovative granular technologies, such as NutriRhize and, in the future, Sulfammo, here in the United States,” Goullier said.
Headquartered in Reading, Pa., Timac Agro USA currently markets and distributes a portfolio of more than 60 patented technologies for plant nutrition in 30 states, including specialty liquid formulas, seed treatments, water soluble fertilizers, fertilizer additives, high efficiency and microgranular fertilizers, soil conditioners, and OMRI listed products.
Timac Agro USA has 200 employees at four U.S. locations. These include a biostimulant plant at Reading, where all the company’s liquid products are manufactured, and blending facilities in Eden, N.Y., Springerton, Ill., and St. Louis, Mich. Its parent, Groupe Roullier, has 8,500 employees globally, with marketing operations in 131 countries and consolidated revenues of €2 billion.