Timac Agro USA, a subsidiary of France-based Groupe Roullier and a provider of plant nutrition technologies, announced on July 12 that it has collaborated with legacy brand Rainbow Plant Food to launch a new ammoniated, homogeneous granular fertilizer under the name BLUE.
“BLUE is a new fertilizer efficiency tool harnessing the innovation and technology of Timac Agro USA and elevating the high-quality precision nutrients and micronutrients offered by Rainbow Plant Food so that ultimately growers can realize higher profitability and higher performance with a layer of protection to help be more environmentally sensitive,” said Michael Pisciotta, Timac Agro Director of Agronomy, Southern US.
Timac Agro said BLUE fertilizer products are designed to maximize peak plant performance and can be used as a “singular source” for all necessary nutrients, or as part of a blend to enhance fertilizer efficiency. The products can be applied in a variety of field situations including preplant, topdress, or as bedded fertilizer.
“Timac Agro’s studies have proven that the presence of BLUE in fertilizer can reduce nitrate leaching, as well as reduce nitrogen and phosphorus runoff,” Pisciotta said. “This collaboration clearly defines how new technology can serve our growers in addressing legacy and next-generation challenges.”
Timac Agro is headquartered outside Reading, Pa., with manufacturing facilities in Georgia, New York, Michigan, Illinois, and Pennsylvania. Based in Americus, Ga., Rainblow Plant food was acquired by Timac Agro in 2021 to expand its locally manufactured granular technologies (GM Dec. 17, 2021). Rainbow became the first Timac Agro granulation unit in the country.