Tractor Supply Company (TSC) on June 27 issued a statement on its website saying it will eliminate Diversity, Equity, and Inclusion (DEI) roles and retire current DEI goals, and will no longer submit data to the Human Rights Campaign. Additionally, the company said it will withdraw its carbon emission goals and focus instead on its land and water conservation efforts.
“We work hard to live up to our Mission and Values every day and represent the values of the communities and customers we serve,” the Brentwood, Tenn.-based company said. “We have heard from customers that we have disappointed them. We have taken this feedback to heart. Going forward, we will ensure our activities and giving tie directly to our business.”
As part of an initiative to “stop sponsoring nonbusiness activities like pride festivals and voting campaigns,” TSC said it plans instead to engage its Team Member Engagement Groups on “mentoring, networking and supporting the business,” while focusing on “rural America priorities including ag education, animal welfare, veteran causes, and being a good neighbor.”
TSC noted that it is the largest supporter of FFA and has longstanding relationships with 4-H and other educational organizations. “We will continue to listen to our customers and Team Members,” the statement added. “Your trust and confidence in us are of the utmost importance, and we don’t take that lightly.”