Yuma, Ariz.-Gowan Company LLC has launched Vida Herbicide under a marketing agreement with Nichino America Inc. Vida contains the active ingredient pyraflufen-ethyl, and is a broadleaf herbicide currently registered for use in burndown, post emerge corn, soybeans, wheat, and potato desiccation segments. Gowan is marketing Vida Herbicide in the Pacific Northwest, Northern Plains, Midwest, and Northeastern U.S. regions. The company said there is minimal soil residual with Vida Herbicide, allowing for favorable plant back intervals when used as a burndown treatment prior to planting.
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