Tampa-Yara North America Inc., a leading North American producer and distributor of Diesel Exhaust Fluid (DEF), signed Colonial Chemical Co., one of the nation’s most experienced DEF experts, as agent of its Air1® brand. Yara and Colonial will work together to sell Air1® and support Mansfield Oil Co. and its DeliveryONE network of nationwide distributors to sell and distribute the product. “We chose Yara and its Air1® brand because of the strength of its domestic production, its distribution approach through Mansfield’s DeliveryONE, and its strong network of bulk haulers,” said Jim Spooner, Colonial vice president and general manager. “To be part of the Air1® brand with its global recognition and scale guarantees supply and reliability. The power of their concept along with Colonial’s expertise in handling, packaging and providing education to the market made our two teams the perfect fit.” Yara said the deal adds a tremendous amount of knowledge, experience, and front line sales for its Air1® brand development. “This type of arrangement is going to help the North American market be prepared for the demand as we close in on Jan. 1, 2010,” said Chad Dombroski, Yara’s director of Air1®. New truck engine manufacturers will comply with the new emission standards imposed by the Environmental Protection Agency that will come into effect on Jan. 1, 2010.
Transparency Across the Fertilizer Value-Chain