Old World Industries in the DEF race

Northbrook, Ill.-Old World Industries, an industry and market leader as the largest world supplier of auto antifreeze and other automotive products under the PEAK and other brand names, is already up and running in the diesel exhaust fluid (DEF) market. It expects to be a strong competitor with Terra Industries Inc. and Yara North America at a national level, providing DEF to truckers and others required to meet new EPA standards for reducing NOx emissions. According to Old World officials, BlueDEF-branded exhaust fluid is now available at thousands of locations through a network of master distributors in 1 and 2.5 gallon bottles, 55-gallon drums, 275 and 330-gallon totes, and above-ground bulk storage and dispensing systems supplied by Blue1USA. Duluth, Ga.-based Blue1USA, a fully integrated manufacturer and distributor of DEF storage and dispensing systems for the commercial and retail markets, will manufacture in North Little Rock, Ark., and will service these products through Old World’s North American distribution. Old World’s established supply network of 10 BlueDEF terminals and over 450 distribution points across North America will enable truck stops, fleet operators, dealerships, and truck manufacturers to maintain DEF inventory network. BlueDEF Brand Manager Chad Wenzel told Green Markets Old World is not disclosing its DEF suppliers at this point, but said BlueDEF meets the stringent ISO 22241 quality specification and is approved under the American Petroleum Institute’s diesel exhaust fluid certification program, which guarantees the integrity of Old World Industries’ DEF supply chain from the point of production right to the DEF tank. To ensure the widest possible availability, Old World is working closely with major distributors of packaged products, including McLane’s, H.T. Hackney’s, Eby-Brown, and Core-Mark, to ensure that BlueDEF is on the shelves in Pilot, Flying J, Love’s, Sunoco, Speedway, and SuperAmerica convenience stores, as well as Wilco Travel Centers and other major retailers. “Few manufacturers have the opportunity to supply and distribute to so many diverse networks as we do,” said Kal Mahmood, senior vice president of commercial sales. “Our expertise and relationships across the heavy-duty market allows us to provide BlueDEF through an already established network.”