Virginia Beach-Nutrients Plus LLC (NP) reports that it has signed an agreement with New Day Farms LLC, an Ohio poultry layer corporation, for exclusive rights to purchase New Day’s composted poultry manure, an organic additive, for its fertilizers. NP says through extensive research conducted by Ohio State University (OSU), New Day’s unique approach to processing makes for a refined input into NP’s formulations. NP says the New Day product, Nature Pure®, is not a poultry litter containing bedding material such as saw dust. The high calcium diet New Day uses for egg layers produces a nutrient rich, litter-free compost with 9 percent calcium, and the production minimizes salt levels common to less processed manures. The biological activity is preserved as composting processes involve no use of dryers and granulation occurs simultaneously. NP said Nature Pure provided the best residual responses at the 1N/M rate (one pound of nitrogen per 1,000 square feet), according to an OSU study in a test on grass. In the same study, Nature Pure was one of four fertilizers which “provided the best residual color/quality responses for twelve to thirteen weeks.” NP says its fertilizer products are registered and sold in 40 states and Canada. Brand names and markets served include ClarusTM Screamin’ Green®, distributed to the consumer by retail lawn and garden dealers; ClarusTM Pro, sold to the direct segment of the landscape industry; ClarusTM BioDiversityTM, distributed to golf course markets; and ClarusTM 100.
Transparency Across the Fertilizer Value-Chain