Agricultural e-commerce business AgVend, Minneapolis, Minn., on April 8 announced that it is adding its Grain Business Unit to the Grower Portals ecosystem that the company introduced last year (GM Dec. 11, 2020).
AgVend said the expansion of its Grower Portal product will give cooperatives and grain elevators the ability to provide customers with easy digital access to their grain accounts and current market information. Growers can eSign contracts, review scale tickets in real-time, and monitor cash bids through their local elevator’s AgVend-built mobile app.
“The unique aspect of this launch is that our cooperative partners can now offer their growers a single mobile app to manage their grain, agronomy, and account information,” said Alexander Reichert, Co-founder and CEO of AgVend. “This means growers can see details of a grain contract, purchase products from an agronomic plan, and then pay an invoice with an existing credit line in one session on one platform.”
To complement this initial launch, AgVend said it will complete integrations later this year with the leading offer management systems to provide growers an easy way to submit grain offers and manage settlements through their Grower Portals. AgVend’s Grower Portal is accessible to producers by downloading their ag retailer’s AgVend-built mobile app or by visiting their online portal.
“Similar to what we offer our partners’ sales agronomists, grain merchandisers now have access to their customers’ information through a few clicks on a mobile app,” Reichert said. “Also, because growers have full access to grain markets and their account information, the Grower Portal cuts down on common grower questions, such as scale ticket status and executed grain contracts.”
The company said it will continue to build its Grower Portals platform by adding its Energy and Feed Business Unites later this year. “The design of our Grower Portals is to make it easier for producers at our partner retailers to do business where, when, and how they want, 24/7,” Reichert said. “The launch of grain and the subsequent business units will ensure that this extends across their entire operation.”
AgVend reported last August (GM Aug. 28, 2020) that it would be sunsetting its initial product, the AgVend.com Marketplace, which allowed farmers to purchase crop production inputs and services online from ag retailers in their own community. The company said it would focus instead on its AgVend-Powered Grower Portals, a white-label product line introduced in April 2020 that allows a more direct connection between growers and their preferred retailer.