Boston-Organic fertilizer producer Converted Organics Inc. announced on March 15 that it was granted an expansion of an additional 62 stores in New Jersey from its major national retail customer. Converted Organicsâ„¢ All Natural Lawn & Turf Fertilizer will now be sold at a total of 152 major home improvement retail outlets throughout Massachusetts, Connecticut, Rhode Island, Long Island, and New Jersey. “This expansion of stores is a home run for Converted Organics, and directly reflects the sales success that we’ve had with this customer over the last two seasons,” said Edward Gildea, Converted Organics president and CEO. “Last year, we witnessed a 100 percent same-store sales increase in this customer’s chain of stores. We attribute this success not only to our targeted marketing efforts and product satisfaction, but also to the increasing recognition nationwide regarding the importance of using organic fertilizer products for lawn care.”
Transparency Across the Fertilizer Value-Chain