Scottsdale, Ariz.-The Fertilizer Institute (TFI) kicked off a first-ever “live auction” event at the 2011 Fertilizer Marketing Business Meeting in Phoenix to raise money for the Nutrients for Life Foundation. Playing the part of auctioneer, TFI President Ford West took the stage on Feb. 9 as conference attendees bid more than $22,000 for a range of donated items, including a king-sized bed set donated by Hyatt; attendance at the March 25 Chicago Bulls/Memphis Grizzlies basketball game in PotashCorp’s skybox at the United Center in Chicago; a five-day retreat at the Wood River Lodge in Ketchum, Idaho, donated by Simplot; a three-day stay at the private Bath Lodge in Bath, N.C., donated by PotashCorp; a guided two-day fishing trip in Polk County, Florida, donated by the Mosaic Co.; and a two-night stay at either the Le Centre Sheraton in Montreal or the Sheraton New York in New York City, donated by Starwood Hotels and Resorts. TFI also reported that approximately $15,000 was raised for its FERT PAC political action committee at the conference’s Casino Night event on Feb. 8.
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