Reno, Nev.-Itronics Inc. is going Hollywood with its successful GOLD’n GRO fertilizer, produced from photo chemical wastes. NBC TV requested and was provided two labeled containers of GOLD’n GRO for an episode of the well-rated program “Crossing Jordan” that was supposed to air May 9. Itronics reported that producers said the product will be visible to viewers. “We don’t know why they picked us, other than someone in environmentally conscious Hollywood might have known that our fertilizer is environmentally beneficial and is derived from turning wastes into a very useful product,” said Itronics President Dr. John Whitney.